Sit-stand desks were once a trendy and attractive piece of furniture that automatically made a desk “cool” or showed concern for an employee’s health. Well, that’s what I thought of them.
But it’s now about 2 years since the pandemic turned most people into telecommuters. The trend to revamp home offices has also led to an increase in the number of small businesses to service these Malaysians, alongside older businesses like Alterseat, TTRacing and Balak’s.
Woody Lab joins the Malaysian Red Ocean for ergonomic office furniture. Its way of standing out in this market is to provide customization services for its sit-stand wooden tables.
From furniture design to construction
Launched in August 2020, Woody Lab is a brand extension of Wood Press Studio (WPS). The latter is a design and build company that provides woodworking services, including the design, production and installation of retail accessories.
Naturally, the creation of wooden tables was part of the expansion plans of founder Travis Thong, as the portfolio of WPS is mainly aimed at improving the spaces of commercial buildings and offices. In our interview, Travis shared that having his own line of wood furniture was on the cards even before the pandemic, but the launch of Woody Lab was sped up by the change in the WFH in 2020.
While Travis didn’t give us the exact figure for Woody Lab’s capital, he shared that the only cost required for this expansion was raw materials for the products. With most of the assets and team already in place at WPS, they could reduce costs in these areas.
Arrangement in various spaces
The main goal of Woody Lab is to spread the appreciation of good quality wood to Malaysians, and to the team, their way of doing this is by allowing customers to personalize their tables. It depends on the size of the table, its construction and the type of wood used.
On its website, Woody Lab allows you to build your own desk where you first choose what type of wood to use for your table. Of course, their price ranges between RM 2,399 and RM 7,099, as some woods are rarer and harder to find than others.
Travis told us that the rough wood planks are imported from Myanmar, Indonesia, Thailand, and Malaysia. Once acquired, all the finishing and assembly of the wood is carried out locally.
In addition, customers can also indicate the desired table width and length, which is a convenient solution for customers who may not have the space to install tables of fixed sizes in their workspaces. .
It was Travis’s intention. “We wanted to meet the demand of those who stay in condos or apartments with limited space for their home office,” said the 32-year-old. “Since we have our wood manufacturing plant, we decided to offer this service to tailor our table to people’s specific working needs. “
The team uses these personalization services as Woody Lab’s unique selling point, having researched the market to find that most brands only offer full-size tables.
Of course, Woody Lab also offers tables with fixed sizes, and still allows customers to choose certain items like the colors of the table legs and whether it comes with additional wheels. On the price side, they are still the same as the range mentioned above, which indicates that the personalization service is free.
From home to the crowd to the office
Due to repeated OLS over the past 2 years, people are now interested in setting up their own home office spaces. This trend has been reflected in the growth of Woody Lab, with Travis reporting that the company has seen steady growth since launch.
Capable of producing between 20 and 30 tables per week, Woody Lab sells an average of 20 to 25 tables per month to consumer markets and corporate offices. To date, Woody Lab has already reached breakeven and is profitable.
Over the next 3 years, Travis hopes to continue rolling out other product variants so that they can provide customers with a complete ecosystem for their premium wood products.
As COVID-19 nears its endemic phase and more workers continue to return to the office, it is likely that Woody Lab will see more B2B demands exceed consumer demands for its products. While this could mean higher demand for corporate tables, the team should be prepared to deliver as well.
In fact, it has already supplied its sit-stand desks to the staff of a multinational as part of an employee buyout program, indicating a potentially growing market for companies looking to revamp their offices for healthcare. and employee satisfaction.
- You can read more about Woody Lab here.
- You can read about other Malaysian startups here.
Image Credit Featured: Travis Thong, Founder of Woody Lab
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