Coworking Kitchen In Petaling Jaya
Cloud kitchens have now become a common way for catering and catering businesses to start with low capital, as they are essentially ready-made kitchen spaces.
These businesses don’t have to take the risk of long-term rental of space and spend capital on cooking utensils, among other upfront costs.
While TCH Foodworks Co-Working Foodlab works in a fairly similar way, it doesn’t advertise itself as a cloud kitchen and instead uses the term “coworking kitchen”.
It wasn’t intentionally designed as a cloud kitchen, which means its space can only accommodate one long-term brand in its commercial kitchen.
The Cooking Studio is an extension of The Cooking House (TCH), a culinary school established in 2006 by Edyth Ban.
From what we could observe at the time, it seemed that TCH Foodworks Co-Working Foodlab was targeting small solopreneurs like Insta home bakers rather than large catering companies with established teams.
The latter would typically be found in common industrial cloud kitchens.
To better understand how this coworking kitchen was different, we spoke to Edyth.
Assistance for those who work alone
“We welcome smaller solopreneurs, where they can just hire a station or a small bakery workshop to test and film their creations,” confirmed Edyth.
“At the same time, we also rent the space to production companies and food brands to organize shoots, live FB sessions as well as all kinds of events and launches.
There is a large, practical kitchen room equipped with 10 mobile cooking stations which are individually rented by the hour, day or week.
“We also have a small private kitchen studio equipped with 4 stations and a Rational commercial combi oven for people who need short-term space for catering, R&D, production, recruiting or projects. specials, etc. Edyth explained.
On top of that, they have a commercial kitchen that they plan to lease from a small catering operator with a food delivery business model.
“We present our space as a ‘lifestyle’ coworking studio, as most of the cloud kitchens are very commercial with mostly stainless steel tables and equipment,” said Edyth.
TCH Foodworks Co-Working Foodlab would be best suited for those not particularly interested in cooking in a certified Halal space, although the place is neither pork nor lard.
For those in need, the Coworking Kitchen also provides marketing services that include recipe design and creation, food tasting, trainings, chef demonstrations, social media content creation, FB live screenings, food styling, food photography and videography services.
Flexible but expensive
Cookhouse is another culinary studio carrying the concept of a shared kitchen with individual stations, and their 12-hour daily pass costs RM400 (refundable deposit RM200).
On the other hand, a 12 hour rental at TCH Foodworks Co-Working Foodlab costs around 700 RM.
The latter’s rates are certainly more flexible, as you can book the space for as little as 2 hours, but at the cost of RM200.
While TCH Foodworks Co-Working Foodlab’s higher rates may seem like a deterrent, they have proven that there is a demand for their services.
They have already had tenants and have earned around RM60,000-70,000 in revenue since its launch in February.
They’re also full for September, with clients like Astro using it for 2 weeks for their shoot, an F&B restaurant hiring it for a week to interview chefs, and a health food company using it for 10. days. to produce granola bars.
And since they’re full for September, their efforts to bring the coworking kitchen to market won’t begin until October.
A favorable situation for the biz
During the pandemic, we have seen a sharp increase in people who have started experimenting with baking and selling their pastries on social media platforms.
It is people like these that Edyth sees as potential tenants, so their short-term goal is to first publicize the existence of TCH Foodworks Co-Working Foodlab.
In the long term, they want to offer their tenants more than just a space by creating a close, value-added networking and learning community.
“There are certainly huge growth opportunities in the coworking kitchen industry as it is expensive to set up a kitchen,” Edyth said.
“COVID-19 has caused a boom in the food delivery industry and many people would like to find ways to tap into this market.”
To be fair, given their rates, I’m not sure if a first-time solo F&B entrepreneur would be able to afford their space.
I see it more for entrepreneurs who already have an existing clientele and stable income who want to grow their business.
Nonetheless, I am confident that there will always be a crowd for their services, as their track record has proven so far.
- You can read more about TCH Foodworks Co-Working Foodlab here.
- You can read more articles on catering here.
Featured Image Credit: TCH
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