Charlie Brown Cafe To Close Its Cathay Cineleisure Outlet On Jan 1

The F&B industry continues to face closures, including MUJI’s Jewel Changi Airport Cafe, Bakerzin, and Tip Top Curry Puff.

Yesterday (December 27), Charlie Brown Cafe said on its Facebook page that it was closing permanently.

Located at Cathay Cineleisure, Charlie Brown Cafe is a halal-certified themed restaurant that also sells Snoopy and Peanuts character products based on the popular comic book.

It was the first peanut-themed cafe and restaurant in Southeast Asia.

It comes quite abruptly after being briefly closed for minor renovations last month.

Their last day of operation will be December 31, 2020. He did not provide a reason for its closure.

Apparently this is their only outlet in Singapore and it marks their departure from the Singapore market for good.

Are character themed cafes or restaurants sustainable?

Charlie Brown Cafe isn’t the first character-themed cafe to bite the dust in years.

Other character-themed cafes and restaurants in Singapore that have closed in recent years include Hello Kitty Orchid Garden, Gudetama & My Melody Cafes, and DC Comics Super Heroes Cafe.

Although they open with great fanfare, themed cafes and restaurants are quite niche and would usually only appeal to a group of fans.

Hello Kitty Orchid Garden
Image credit: Discover Asia

For example, if you’re not a Harry Potter fan, you probably wouldn’t even consider visiting the Harry Potter-themed cafe.

These cafes have received mixed reviews over the years. Fans will congratulate them while non-fans will say they are overrated.

With the demise of several character-themed catering companies, it suggests that they are not sustainable here.

Featured Image Credit: Burpple / Klook

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Jothi Venkat

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