John daymond says Playboy has been doing their best for years teaming up with Cardi B… because it will bring its legion of young fans to the iconic brand, while making the much-needed changes.
The “Shark Tank” star joined us on Friday on “TMZ Live” and we got her reaction to Cardi joining Playboy as the very first Creative Director-in-Residence.
Daymond says the move makes sense for Playboy on many levels as they move away from the traditional print magazine and focus on a digital renaissance – he is considering Cardi to revive a brand with a much older audience.
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Cardi says his new role with Playboy is a “dream come true” … and Daymond tells us why he wants to see more of those dreams come true before deciding if Playboy is a worthwhile investment.
Daymond hopes Cardi will be more than just a figurehead… and he’s interested in her introduction of sexual wellness into a brand formerly known for its bare center pages.