BYKURAHOME Aims To End Disposable Culture With Sustainable Goods
When Ariel Hay became a full-time mother, she realized that having a child meant using a lot of disposables, from diapers to ziplock bags.
It occurred to her that we generate a lot of single-use waste, and so she became more aware of her actions and the implications for the environment.
The 34-year-old found that although there were sustainable products and initiatives in the market, adoption was slow in the community.
The former marketer of global luxury beauty brand Shiseido has recognized that she can impact the adoption of sustainable practices by changing consumer perceptions and illustrating how sustainable products and habits are. relevant to the modern consumer.
Durability can also be aesthetic
Ariel founded BYKURAHOME in early 2020, with a mission to end throwaway culture, one habit at a time.
Through a panel discussion, the team found that consumers often have negative associations with sustainable product offerings, perceiving them to be inferior, less aesthetic, and more expensive.
She wanted to solve these problems with BYKURAHOME, a multi-brand retailer offering durable and easy-to-use products.
According to Ariel, all BYKURAHOME products combine functionality with a sense of aesthetics.
“We have effectively demonstrated that durable products can transcend their utilitarian functions and integrate aesthetically and easily into our modern day-to-day life, just by making small changes,” she told Vulcan Post in an interview.
At first, the team imported products from overseas, but quickly realized that they could draw on their design and manufacturing experience to produce their own product lines.
“This not only allowed us to deliver products that meet our technical specifications, but more importantly, it allowed us to express our vision of how sustainable products can be aesthetically pleasing and become an integral part of our lives. daily, ”Ariel said.
For example, their bestsellers – the Mojo Silicone Bag and the Mojo Snack Pouch – are made without plastic fillers to meet European standards for food contact. These regulations are stricter than those in the United States.
In addition, its Oliver Park line of reusable tote bags use 100% ripstop nylon fabric, which is guaranteed to hold more weight and last longer than the traditional polyester fabric used by most other brands of reusable bags. .
Profitable from the start
BYKURAHOME was launched just before the implementation of Covid-19 and managed to become a profitable business from the start.
However, like many other businesses, it has faced challenges related to the pandemic, such as shortages of inventory and shipping delays.
Despite this, Ariel said sales have grown 400% for two consecutive months since its debut, and have been steadily increasing since.
Our focus on building a portfolio of products that meet our own standards of quality and aesthetics and at the same time are relevant to the modern consumer, has enabled us to carve out our own unique segment in the space of sustainable retail.
This has allowed us to pursue various partnerships that meet our primary goal of advancing sustainable practices with a wider audience.
Ariel Hay, founder of BYKURAHOME
Sustainability as the only way forward
BYKURAHOME was started because Ariel and her team believe sustainability is here to stay, and this is the only way forward.
According to Ariel, he’s had international brands like Fresh and Shiseido, as well as top local fashion retailers like Love, Bonito, who identified with their brand message and approached them for partnerships.
Their products are also recently stocked in TANGS department stores.
Besides the usual business goals in terms of growing its operations locally and abroad, BYKURAHOME’s goal is to work with companies and individuals from various sectors and backgrounds, to highlight sustainable efforts in their operations and daily activities with consumers.
“We believe that the sustainability movement is here to stay and that these advocates can be change makers in their own way,” said Ariel.
Featured Image Credit: BYKURAHOME
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