Bite-sized healthcare and medical education on Instagram

On Instagram, it’s quite common to see accounts raising awareness of various issues through bite-sized infographics that are also aesthetically pleasing.

Some Malaysian platforms that actively do this include MISI: Solidariti (on social issues), The Simple Sum Malaysia (on financial advice) and some platforms we have already covered like Undi 18 (on voting rights) and Safe Campus ( on sexual harassment issues).

Recently we ran into another called Docere, who provides bite-sized advice on all things medicine. It is run by two Malaysian brothers, Jared and Yu, young doctors in training who want to create a more health-conscious and health-conscious society among Malaysians through verified medical information.

No medical jargon here

“When we were in medical school, we noticed that there was a huge disparity in information between medical professionals and the public,” the Siow brothers told Vulcan Post.

“We felt that shouldn’t be the case and we have always been frustrated by the difficulty for the public to access filtered and easy-to-understand health information. “

The brothers also saw health literacy as too long and sophisticated at the moment, where people would have to spend a lot of time researching to try to understand difficult medical concepts.

So Jared and Yu took advantage of this Instagram trend to make health fun, “sexy,” exciting, and most importantly, understandable to people outside of medicine.

On their Instagram, you’ll find posts generally on the pastel pink theme, with a simple question at the start of a thread accompanied by cute graphics, which makes it pleasing to the eye and more accessible, especially for those with a short duration. attention.

Responding to public doubts about vaccines / Image credit: Docere

Ideally, Jared and Yu would want their platform to reach people of all walks of life, regardless of their demographics. However, they are aware of their limitations as a primarily social media-based platform, which they have realized primarily attracts teens and young adults.

“Nonetheless, we make an effort to periodically contact different communities,” they stressed.

Docere is not the first health project the brothers have worked on; they have already organized a virtual workshop with young people from the Kalsom movement on health awareness.

It lasted more than two months, with modules on immunization, mental health and everyday health, and they plan to hold more similar ones in the future.

Addressing topics we might be too shy to talk to anyone about / Image Credit: Docere

The team never met IRL

Since their debut in December 2020, Docere’s team of medical residents and designers have never met. Jared currently works at the University Malaya Medical Center (UMMC) while Yu works at the Hull Royal Infirmary in England.

The two are currently in the process of completing their basic training (a 2 year program) and have not yet decided where they want to specialize, but Jared shared with us that he is very interested in public health.

Because work and communications are all done virtually, it is sometimes difficult to collectively stay on the same page, especially when creating content for Docere.

“This process is usually the most laborious because it requires a lot of research and amendment both ways.”

“Having to navigate through the difference in time zones and communicate with Yu can sometimes be difficult, especially when paired with the irregularity of our shifts,” Jared explained, but credits their proactivity to intervening when the other can’t. to how they are able to operate the platform.

Expand to produce articles too

While their main project is to organize small content for their platform, Docere also invites doctors to write articles and publish them weekly. They’re longer than their Instagram content, but are mostly Health 101.

The articles actually started with friends of their own and friends of friends who were interested in writing, and gradually they were approached by doctors who had heard of their platform and wanted to contribute as well. .

Another initiative outside of social media that Jared was involved in was a podcast of Bersuara 2, a local podcast for students to exchange ideas on a variety of topics. The episode he was involved in was about COVID-19, where he brought up vaccination issues like side effects, speculation about an annual jab, low enrollment rate, etc.

Monetizing their content can be tricky

“We haven’t actually thought about monetization yet, but there had been opportunities early on,” they told Vulcan Post. Medical and product companies have approached them for sponsored posts or offered to work closely with them in various campaigns.

“The only reason we turned them down was the fundamental principle we adhere to at all times at Docere: to provide the public with free and accessible health information through an objective lens. “

Jared and Yu pointed out that accepting these monetization opportunities can be a slippery slope in health, as information is often shared with an underlying personal agenda, whether for financial gain or more.

“Opinions expressed with authority and conviction may appear eerily similar to fact,” they added, and this is not the approach they wish to take with Docere.

Ultimately, the goal the brothers have for Docere is to get Malaysians to think more through the prism of preventive medicine, through which health problems can be detected before symptoms appear or do not get worse. To deepen their knowledge, they will soon collaborate with other Instagram pages.

  • You can consult the Instagram of Docere here and their website here.
  • You can read more COVID-19 articles than we wrote here.

Image Credit Featured: Jared and Yu Siow, Founders of Docere


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