Pre-OLS, my colleagues and I have invested a considerable amount of money to increase our office workspaces to be more ergonomic, triggered by my case of carpal tunnel syndrome. Our upgrades ranged from affordable laptop stands to external mice and keyboards.
The most expensive purchase came from our video producer’s Secretlab Gaming Chair, a rough RM 1,500 Batman-themed seat that he used shortly before we became full-fledged WFH.
Before founding a local brand of gaming chairs, Henry envisioned an ergonomic chair himself as an avid gamer.
“I believe most people spend a lot more time in their seats than anything else in their day-to-day activities (including me). And that’s a problem because there are very few options you can find to meet all of your personal strengths (price, features, aesthetics, upholstery, etc.), ”he noted.
With a starting capital of RM80,000-100,000, he launched TTRacing in 2017 as a Malaysian-made gaming chair brand from Ipoh.
Comfort doesn’t mean breaking the bank
To make gaming chairs more accessible to Malaysians, TTRacing prices its products from RM399 to RM1,000. It’s slightly cheaper than Coltrine, another local gaming chair company that sells its chairs for between RM1350 and RM1550, although it should be noted that Coltrine chairs are made of fabric.
Delivery of TTRacing products is free for those in Peninsular Malaysia, and delivery charges start at RM139 for those in East Malaysia and Singapore.
As a vertically challenged individual, trying my colleague’s Batman chair was not a comfortable solution for me. Her neck and lumbar support as well as the height of the chair just didn’t match my stature. Granted, it was my colleague’s chair, who bought it according to his own build, not mine, but it underscored the importance of getting something that fits.
To this end, the different models of TTRacing chairs are available in different sizes. Each of their metrics is displayed transparently so customers can make informed decisions.
When creating a new model, the team will first build a prototype from raw materials including foam, steel frames, upholstery, plywood and others for the internals and the chair structure. Through a long but vital process, the prototypes are then subjected to various tests to see if they meet the team’s expectations.
“Normally there will be at least 20 prototypes being made, sometimes up to 50 if there are certain parts that we just need to be perfect,” explained Henry. “After which, a few will be selected to undergo several more rounds of vigorous testing before the first MVP is confirmed, otherwise it will return to step 1.”
All the tests paid off
With the widespread adoption of WFH since March 2020, Malaysians have made their home workspaces more adequate.
These demands are also reflected in the growth of TTRacing, which has indicated that its B2C segment accounts for the bulk of the company’s revenue. Buyers are typically young adults between the ages of 20 and 36 who spend long hours in front of their PCs.
Since our expertise is in ergonomics which will generally benefit anyone who sits for long hours, we have broadened our targeting closer to the mass market to reach those who are not really part of the “gaming” audience group, but who would equally appreciate the advantages of our products to improve their working efficiency and performance.
Henry Ting, founder of TTRacing
Henry added that B2B projects have also accelerated at a significant rate during the pandemic. “We have worked with many multinationals during the pandemic to provide their employees with TTRacing chairs to keep them as efficient while working from home,” he explained.
“In addition to this, there are also many offices looking to create a more dynamic environment for the employee workspace to use TTRacing chairs to encourage innovation and creativity, while also becoming a factor. attraction of talent.
To date, TTRacing has sold approximately 300,000 units of its gaming chairs, and average monthly sales have increased with the team selling approximately 15,000 TTRacing chairs per month, due to their combination of B2B and B2C transactions.
The gaming chair company has since found fans in the Philippines as well through distributors, and Henry is looking to expand it to other sea countries, the United States and Europe. He hopes to get there by setting up a new factory line for production by October 2021 and increasing his team from 20 to 50 employees by mid-2022.
But even as they grow, TTRacing intends to keep the brand’s headquarters in Malaysia, where core business functions will be centralized.
If TTRacing diversifies into non-gaming chairs, not only will it be competing with the already popular Secretlab brand in the gaming chair industry, but it will also have to contend with the many options available for work chairs.
For example, if we are talking about local brands of ergonomic office chairs, the one that comes to mind would be Alterseat, which we have already talked about. Compared to TTRacing’s overall price range, Alterseat chairs can cost as low as RM199.90.
Therefore, to evolve, TTRacing should really understand the market it wants to target and offer solutions that are not already satisfied by other players. It would be exciting to see what strategies the Ipoh-based brand would use to tackle the space, and what the outcome would be.
- You can read more about TTRacing here.
- You can read about other Malaysian startups here.
Featured Image Credit: TTRacing
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