Want to gain more followers? Check these ways on Instagram
Social media has brought the world together. But that is not the only thing it has done. It has also given the opportunity to the psychologists and scientists to understand the human behaviour even better. Sometimes, our happiness directly equates with the number of ‘likes’. Science has already proven that.
More number of followers also makes us happy. The more followers you have, the happier you will be. But having more followers is not just about happiness. If you have a business, you can make your business successful by increasing the follower count.
Do you know that Instagram can also be used for business? Yes it is true. This is the reason why you may want to increase the follower count besides the obvious ‘ego boost’ it gives. But it is not always easy to get more followers. Thankfully, it is also not impossible.
You need to keep a few things in mind to inflate your follower base. Here are some of the most common (and successful) practices.
Stick to a theme
Observe some of the most successful Instagram accounts. You will notice that most of them make sure they stick to a particular theme. For instance, there could be a movie industry professional who pots only the behind the scene images. Then there could be a chef posting pictures of food. There is a successful account that posts only the pictures of pets.
The idea is to hold on to one theme and build your follower base with it. So how do you decide upon a theme? It could be difficult for some and very easy for others. For example, if there is something you totally love doing, you will not need to think twice about it. However, not everyone has passion for a certain thing. In that case, you will need to figure out what would you like to do?
Posting theme based images is the way to go.
Follow a schedule
It is important to follow a schedule. If you have built some fan base, your followers will want to know when they can expect a new image from you. So, if you are posting two pictures a day, make sure you continue it. If you are posting one picture a day, make sure you keep doing it.
It is also important to mention that you need to post regularly. You cannot post one image a week. If you are doing so, do not expect to gain followers dramatically. People do not have a very high recall value. If they don’t see you for a while, they will forget you.
If you are posting interesting pictures regularly, you will certainly get more followers. You should post at least one picture a day. Also note that the time of the day is also important.
Know the demographics of your existing followers and target audience. Post pictures when most of your followers are active. Images do not stay on the news feed for more than 15 minutes usually. So, if the time has the chances are most of your users may miss it.
Share pictures people can relate to
Take a close look at some of the most popular Instagram accounts. There is one thing you will notice. All of them post pictures that people are able to relate to. To gain more followers you will need to build a connection with the audience. Your audience should be able to relate to the pictures.
Your images should be original, unique, and at the same time personal. The more connection you will build with people, the more new users you will attract to your account.
You will also need to make sure that you are not getting boring. Even when you are following a particular theme, you will want to introduce novel elements. If you are posting natural photographic images, don’t just post trees and boring landscapes. Add some element of interest.
Do not mix personal with professional
Do not mix your personal Instagram account with your professional one. People are not interested in you. They are interested in what you post. So, if the photos of the pets have made you a successful instagrammer, stick to it. Do no post the picture of the breakfast you had in the morning. People really don’t want to know that.
Keep a separate account for your personal photos. Your family and friends may be interested in that.
Using the right hashtags
If there is one social media app that has made hashtags really popular, it is Instagram. You would have noticed people using tons of hashtags. But you don’t really need to use too many of them. Just make sure that you are using the right and relevant ones.
You can use Webstagram or Google to find the most popular and trending hashtags related to your theme. The hashtags can really organize your photos on the internet. Hashtags help you gain more visibility. This in turn increases your follower count.
There are some extremely common hashtags with millions of photos to it. For instance, ‘#dog’ could have been used with innumerable photos. Using such common hashtags will not get you the visibility. Instead, go for something more relevant to the picture.
Engage your followers
Engaging your followers is another great way to earn their trust. The more they will like you the more they will talk about you. When they talk about you, you gain more followers. So, make it a point to reply to the comments on your photos.